As the U.S. heads into fall, consumer spending behavior is shifting in subtle but powerful ways—reshaping priorities, redefining value, and revealing deeper signals about financial resilience. While ...

Discover how multicultural consumers celebrate winter holidays and why cultural insights matter for inclusive marketing ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Explore how authenticity and cultural relevance drive brand trust in 2026 as consumers seek protection, creativity, and ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Millennials are rewriting the rules of engagement—on screens, on the road, and at home. As they enter new life stages, this generation is reshaping how brands connect meaningfully through culture, ...

Today, we officially launch Ask Collage, a groundbreaking advancement in our mission to redefine how brands discover new growth opportunities. This launch represents the intersection of insight and ...

Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen ...

In a world where attention spans are shrinking, brands face a bigger challenge: being remembered. For Gen Z and Millennials, creating a lasting brand memory isn’t just about a catchy ad—it’s about ...

Once seen as agents of change, Gen Z is taking an unexpected turn — toward tradition. In our latest report, Trad Is Trending—But Not How You Think, we explore a generational pivot that’s catching many ...