A powerful tool if executed strategically, but should never be relied on as a primary method to achieve your brand goals.

The organisers of a petition and a survey of WPP staff have gathered personal comments from insiders who describe the policy ...

Designed to help marketers and advertising professionals get ahead of the predicted market shifts and changing consumer ...

Tara Ford, chief creative officer, Droga5 ANZ and Accenture Song, APAC, has been appointed a jury president for Cannes Lions ...

Academics are divided over the South Australian government’s decision to ban junk food advertising on Adelaide Metro buses, ...

Communities are not passive audiences - they are active participants, driving the conversation and amplifying brand messages.

Independent sell-side advertising company Magnite has been selected as FIFA+’s global programmatic provider. Magnite will ...

The 2025 market is looking stronger and more stable than 2024, according to the recruiters. While the beginning of 2024 ...

Two major advertising industry bodies have questioned the effectiveness of the South Australian government’s ban on ...

Porsche Cars Australia has appointed Dig as its creative agency following an extensive pitch process. The incumbent DDB Melbourne first won the account in 2015, retaining the business in 2019.

Independent digital marketing agency Orange Line has been appointed to The Australian Institute of Personal Trainers (AIPT) and Foundation Education accounts. Orange Line will manage paid media ...

Peter Tonagh, a former CEO of Foxtel and News Corp Australia and more recently deputy chair of the ABC, is joining the board of directors of Nine Entertainment. He is currently chair of Quantium ...