Tesla’s (TSLA) has been steering the robotaxi narrative for the longest time, but recently a brand new player quietly slid into the frame. Behind the scenes, one luxury EV maker just threw its hat into the race and is ready to challenge the status quo.

Tesla CEO Elon Musk may have the sense of humor of South Park 's Terrance and Phillip, but one has to acknowledge his consistency. After expanding the Robotaxi service area in Austin to an area that looks like a giant penis, Tesla also increased the ride fare.

With the ability to cover up to 450 miles on a single charge, the Gravity SUV is expected to function well as a robotaxi, since it will need less downtime for recharging. This way, vehicles will be available for riders more often. Tesla ’s own Model Y is being used as the brand’s robotaxi, but that has nowhere near the range of the Lucid Gravity.

Tesla's new robotaxi geofence in Austin cuts across that of Waymo's and has a phallic shape.

Electric car maker Tesla posted a penis-shaped map to describe the scope of its expansion of its Robotaxi service in Austin, Texas.

Tesla's commercial Full Self Driving platform is considered Level 2, but the company says the software guiding its Robotaxis is different than the one currently available.

Ross Gerber is pushing back against a partnership between rideshare service Uber Technologies Inc. and automaker Lucid Group Inc.

The ridehail company is teaming up with China’s Baidu to deploy robotaxis in Asia and the Middle East. But Uber’s real autonomous ambitions are more expansive.