Meta Platforms Inc (NASDAQ: META) could potentially generate over $10 billion in annual ad revenue from its WhatsApp messaging service by 2028, according to an analyst.

The negotiations started as just one billionaire tech founder talking to another. Meta Platforms CEO Mark Zuckerberg approached Scale AI CEO Alexandr Wang in mid-April about a potentially industry-shaking deal.

Meta Platforms (NASDAQ:META) is known as a juggernaut in the fields of social media and artificial intelligence (AI). As a dividend payer, however, Meta Platforms is nowhere near juggernaut status. It’s possible that META stock could be a high-yielding dividend stock someday.

On Friday, META stock closed at $682.87. If the implications of the 7-3-U sequence pan out as projected, META could hit around $700.56 in short order, perhaps in a week or two. Should the bulls maintain control of the market, the security could easily exceed $707, possibly within two or three weeks.

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users. Click for my META stock update.

Meta is working toward a near future when many of the ads you see on Facebook or Instagram are created from scratch by AI, and thus more easily targeted specifically to you. Its goal is fully automated AI-powered ad generation by the end of 2026,

Shares of Meta Platforms, the top performing stock in the Magnificent 7 this year, got a boost Monday as the tech giant announced plans to introduce paid advertising to WhatsApp, opening up a new revenue stream.

Meta Platforms (NASDAQ:META) named Arun Srinivas as the Managing Director and Head of its India operations, effective July 1, 2025. Prior to this appointment, he was overseeing Meta’s (NASDAQ:META) advertising division in India.

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Meta has sued the maker of a popular AI "nudify" app, Crush AI, that reportedly ran thousands of ads across its platforms.

(Reuters) -All new videos uploaded on Facebook will soon be classified as Reels, simplifying how users publish visual content, social media giant Meta Platforms said on Tuesday. The Instagram parent said Reels on Facebook will no longer have length or format restrictions,