Social isn’t just one branch of marketing; it needs to be treated like a trunk, sturdy and connected to the entire tree.

Really, there is no secret to getting leads from social media. It’s doing the unglamorous work of showing up consistently, ...

The House is heading towards a vote on a bill to force the Justice Department to release the case files it has collected on ...

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail ...

The Montreal-based bank brought its earned media value up to $1 million by building an internal system for employees to share ...

Could clipping be one answer to social-media burnout for artists? Ranked Music thinks it might, and explained why.

The falling share of ad spend on high- versus low-attention channels has the industry wailing, but it’s just the effect of ...

Learn how social media and inbound marketing can turn listener engagement into ratings and revenue for your radio station.

Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to ...

Deeper monetisation, bigger brand play and rise of regional have been key in building momentum, say industry players ...

FluencePay platform works simply, users create a profile, link their social media accounts, and receive a “Fluent Score” ...

X also says that brands should maintain authenticity in their messaging, in alignment with their target audience. And in line ...