Japan’s tea industry needs to be far more assertive about what makes it special, says David Fickling for Bloomberg Opinion.

Hojicha is toasty and warm compared to matcha’s earthy, grassy flavor—more caramel and campfire than spinach and seaweed. The ...

Why Japan should up its game to protect its cultural capital. Its tea certainly counts as such Read more at The Business ...

As matcha grows in popularity, people have started to point out an intriguing downside to the drink: hair loss. But are the ...

Women are flooding social media with warnings about one of today’s trendiest drinks, sharing horror stories of sudden hair ...

Matcha, a type of green tea high in caffeine and antioxidants, may help lower blood pressure when consumed regularly. Learn ...

Coffee and matcha offer different types of mental clarity and energy. Choosing the right drink depends on whether you want ...

Globally, matcha has long been recognised as a wellness staple, packed with antioxidants and known for providing a gentle, sustained caffeine lift. But in Kolkata, its popularity stems from something ...

Chawan: The ceramic bowl has a capacity of 380 ml, big enough to fit two servings of matcha, and allows for easy whisking and ...

Matcha shifted from a niche tradition to an everyday staple in 2025. From being a cafe drink to an everyday home ritual, ...

From simple matcha to matcha lattes, matcha bubble tea, dirty matchas, and matcha cookies and cakes, it's in every corner.

In a video that is making the rounds on social media, the woman is seen making matcha mid-flight. She also offers the drink ...