Japan’s tea industry needs to be far more assertive about what makes it special, says David Fickling for Bloomberg Opinion.

Hojicha is toasty and warm compared to matcha’s earthy, grassy flavor—more caramel and campfire than spinach and seaweed. The ...

Why Japan should up its game to protect its cultural capital. Its tea certainly counts as such Read more at The Business ...

As matcha grows in popularity, people have started to point out an intriguing downside to the drink: hair loss. But are the ...

The video begins with a clip from Dosa Shack, a food truck in Austin, Texas, showcasing the making of matcha dosas – the ...

Women are flooding social media with warnings about one of today’s trendiest drinks, sharing horror stories of sudden hair ...

Coffee and matcha offer different types of mental clarity and energy. Choosing the right drink depends on whether you want ...

Globally, matcha has long been recognised as a wellness staple, packed with antioxidants and known for providing a gentle, sustained caffeine lift. But in Kolkata, its popularity stems from something ...

Matcha shifted from a niche tradition to an everyday staple in 2025. From being a cafe drink to an everyday home ritual, ...

Chawan: The ceramic bowl has a capacity of 380 ml, big enough to fit two servings of matcha, and allows for easy whisking and ...

From simple matcha to matcha lattes, matcha bubble tea, dirty matchas, and matcha cookies and cakes, it's in every corner.

Drinking green tea on an empty stomach may cause acidity in some people, so it’s better to pair it with a light snack. Most experts suggest drinking 2–3 cups a day. This quantity is ideal to enjoy the ...