Hojicha is toasty and warm compared to matcha’s earthy, grassy flavor—more caramel and campfire than spinach and seaweed. The ...

Japan’s tea industry needs to be far more assertive about what makes it special, says David Fickling for Bloomberg Opinion.

Women are flooding social media with warnings about one of today’s trendiest drinks, sharing horror stories of sudden hair ...

Matcha and green tea may come from the same plant but they have a host of contrasting benefits. While cups of traditional green tea are made by steeping Camellia sinensis leaves in hot water, baristas ...

Tea may be the second-most consumed beverage worldwide, but matcha in particular has been stealing the spotlight lately. Consumption of the Japanese green tea powder is skyrocketing — the matcha ...

Camellia sinensis is a small evergreen shrub that produces some of the most commonly consumed beverages in the world. The plant has been a traditional remedy for thousands of years, with many ...

NEW ORLEANS (WGNO) — TikTok is buzzing with “matcha men” whisking up bright-green lattes, and we’re here for it – because the reasons to drink matcha go way beyond a few fun reels. In today’s edition ...

Matcha shifted from a niche tradition to an everyday staple in 2025. From being a cafe drink to an everyday home ritual, ...

Why Japan should up its game to protect its cultural capital. Its tea certainly counts as such Read more at The Business ...

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies Matcha Girl, a Houston pop-up accused of failing to provide its promised ...

Every day, I drink a matcha latte and I lose more hair. The two things are not necessarily related. I’ve been a matcha drinker for many years, and I’ve restocked my supply of Swiffer sheets often ...

Chawan: The ceramic bowl has a capacity of 380 ml, big enough to fit two servings of matcha, and allows for easy whisking and ...