The Spouse got a two-pack of taquitos ($10.98), choosing one beef and one chicken in soft shells. Roll-Em-Up was out of beans that evening, so The Spouse agreed to a substitution of chips and salsa.

With its baggy denim and oversized fleeces, this 'bold' merch collection could be straight from the Hollister vault.

Although Wyoming-born Taco John’s is turning to data wizards in New York to help them compete with Taco Bell’s youth market, ...

Liz Matthews is considered the GOAT of new product ideas, testing hundreds to develop viral hits like Doritos Locos Tacos and ...

Michigan man Brock's "California Crunchwrap," featuring steak, seasoned fries, and guacamole, was chosen by Taco Bell from ...

The chain recently sold off its struggling sister brand.Its restaurant closures should drive sales to other locations.The ...

Restaurants are turning to limited time items as customers pull back on fast food. WSJ visited Taco Bell’s test kitchen to ...

After receiving more than 40,000 submissions, Taco Bell announced that three people, including a Michigan man, will have ...

Checkers & Rally’s has unveiled its latest menu expansion, the pretzel pubster burger. The limited-time item features two ...

Taco Bell has been leaning heavily into its beverage offerings, thanks to its new Live Más Cafés. Now, in Knoxville, ...

Plus innovation at Auntie Anne's, Big Biscuit, Black Tap, Dunkin', Dutch Bros, Popeyes, Shake Shack, Slim Chickens, Velvet ...