Hollister and Taco Bell Serve Up a Nostalgic Collaboration for Fashionable Foodies

Time to serve! Hollister and Taco Bell are teaming up for a Y2K-inspired drop for fashionistas and foodies alike. The ...
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Taco Bell Is Getting ‘Vintage’ Merch Thanks to New Collab

With its baggy denim and oversized fleeces, this 'bold' merch collection could be straight from the Hollister vault.

Hollister and Taco Bell Turn Y2K Nostalgia into the Season’s Spiciest Drop

The Hollister x Taco Bell collection launches in stores and online on Cyber Monday with apparel available in sizes XS–XL and priced from $14.95–$79.95. This limited collab won’t last long, but ...

A Look Inside Taco Bell’s Test Kitchen

Restaurants are turning to limited time items as customers pull back on fast food. WSJ visited Taco Bell’s test kitchen to ...

How Taco Bell Knows Exactly What You Want to Eat at 2 a.m.

Liz Matthews is considered the GOAT of new product ideas, testing hundreds to develop viral hits like Doritos Locos Tacos and ...