Getting your head around social media marketing in 2025 feels like a big task, right? It’s always changing. This guide is ...

Abigail Wendling, 23, uses Pinterest to curate everything in her life, from recipes to wallpapers. At least until she saw a one-eyed cat when searching for a wallpaper. In another instance, a search ...

It’s a time-tested rule of advertising that the more often you’re exposed to an ad’s message, the more likely you are to buy ...

Many major brands are shifting investment away from big broadcast channels and towards media that invites more one-to-one ...

The November 17 edition of the SBJ Media newsletter features an analysis of the winners and losers of the YouTube TV-ESPN ...

Scientists studying social media have found that although people tend to avoid ads when they spot them, ads which are designed to fit into people’s social media feeds go unnoticed. Participants ...

Building a social media brand has helped enrich players. But constant harassment — fueled in part by sports gambling — has ...

From AI-enabled video-editing software to trend-monitoring agents, these are the tools helping brands win on social.

All of a sudden, people are rejecting their algorithmic identity. Here's how brands and platforms need to give them what they ...

Abstract: This study aims to analyze the impact of digital marketing strategies, especially in the context of social media and online advertising, on consumer views of brands and their tendencies to ...