From AI-enabled video-editing software to trend-monitoring agents, these are the tools helping brands win on social.

Many major brands are shifting investment away from big broadcast channels and towards media that invites more one-to-one ...

Risqo Wahid studied what factors make social media content engaging in his dissertation in Marketing at the Jyväskylä ...

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and ...

Building a social media brand has helped enrich players. But constant harassment — fueled in part by sports gambling — has ...

Abigail Wendling, 23, uses Pinterest to curate everything in her life, from recipes to wallpapers. At least until she saw a one-eyed cat when searching for a wallpaper. In another instance, a search ...

Alana Sandel is a Chief Experience Officer at Marketing For Wellness, an agency committed to supporting brands that stand for well-being.

Amid shifting algorithms, rising social investment and demand to build brands “ad by ad”, performance creatives are rising up ...

So what happens when, gushing to a friend about the album, they offhandedly reply that they don’t get the hype? For someone ...

How Inc. Power Partner honorees are helping founders work with influencers to drive more sales and improve their ROI.

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Agentic AI is making its way into pharma marketing — and raising a slew of potential challenges around regulations and ethics.