Many major brands are shifting investment away from big broadcast channels and towards media that invites more one-to-one ...

Risqo Wahid studied what factors make social media content engaging in his dissertation in Marketing at the Jyväskylä ...

Abigail Wendling, 23, uses Pinterest to curate everything in her life, from recipes to wallpapers. At least until she saw a one-eyed cat when searching for a wallpaper. In another instance, a search ...

Amid shifting algorithms, rising social investment and demand to build brands “ad by ad”, performance creatives are rising up ...

So what happens when, gushing to a friend about the album, they offhandedly reply that they don’t get the hype? For someone ...

“Retail media networks shouldn’t sell ‘awareness’ or ‘impressions’ or ‘conversion,’” Gray wrote on the social media platform in October. “They should sell reach, context, salience and physical ...

Executives at Akool and Quality Meats shared how they use the technology to make their campaigns more personal and efficient.

A second big bank chief executive has called out giant US technology businesses for an ‘economically problematic’ issue.

The growing misuse of unlicensed music has become one of the biggest legal and financial risks for creators, brands and ...

A new wave of radically transparent brands built empires by promising to show consumers everything. But as they scale, ...

Pitch Brand Talk witnessed a spotlight address by Ruchira Jaitly, Chief Marketing Officer at Diageo India, who spoke on need ...

Getting your head around social media marketing in 2025 feels like a big task, right? It’s always changing. This guide is ...