Video clips of Fredette’s most audacious shots instantly set social media ablaze. Kevin Durant described Fredette as the “best scorer in the world.” Rap star Nelly called Fredette “the truth.” Steve ...

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Slow movement is in, high intensity is out. There’s a new “it sneaker” on the horizon, a new AI push for personalisation and a new sense of togetherness. We asked more than 30 industry leaders to ...