Direct-to-consumer menswear brand Proper Cloth was growing out of its office-turned-showroom in SoHo just before the pandemic hit. So, the company leased a dedicated, 4,300-square-foot showroom at 681 ...

Menswear retailer Proper Cloth inked a 10-year lease at The Herald in Downtown Washington, D.C., for its first showroom outside New York. The clothier, which makes made-to-measure menswear, will open ...

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Proper Cloth has branched out beyond its home market of New York City and opened its first street-level store. The brand was founded in 2008 by Seph Skerritt to create custom shirts online using a ...

These face masks from Uniqlo, Under Armour, and Reebok have been reviewed, tested, and endorsed by our editors. For Fashion Week, An Upstart Men’s Brand Plays Like An Incumbent In order to stand a ...