Paramount Advertising said it is increasing its focus on small and medium-sized advertisers and setting up a self-service platform to make it easier for such businesses to buy ads from Paramount. In a ...

The ad shows fighters Israel Adesanya, Ilia Topuria, Jon Jones, Kayla Harrison and Merab Dvalishvili and calls UFC “the ...

Taboola and Paramount Advertising have announced a strategic partnership to launch Performance Multiplier — a Paramount-branded solution that underscores TV’s power to augment a brand’s digital ...

Paramount is a powerhouse engine of consumer culture. Ray-Ban aviator sales are through the roof thanks to the success of Paramount’s “Top Gun” sequel. And the Paramount show “Yellowstone” has helped ...

Paramount (NASDAQ:PARA) (PARAA) is likely to see continue ad headwinds, leading Bank of America to reiterate an Underperform rating on the stock. "We anticipate Paramount’s [fourth-quarter] results ...

Paramount Advertising has launched a solution that directly integrates supply-side platforms (SSPs) with EyeQ, Paramount’s connected TV ad sales platform for Paramount+ and Pluto TV inventory.

NEW YORK, Oct. 22, 2025 (GLOBE NEWSWIRE) -- Taboola (NASDAQ: TBLA) and Paramount Advertising today announced a strategic partnership to launch “Performance Multiplier” — a Paramount-branded solution ...

As Paramount and WBD explore a merger, analysts weigh what it could mean for HBO Max, Paramount+ and the future of streaming.

Paramount Global continued to make progress narrowing its streaming losses during the fourth quarter of 2023, saying it now expects to be profitable domestically in 2025. But the company continued to ...

Despite their dependence on Nielsen, programmers love complaining about the TV ratings titan. But Paramount Global recently went beyond griping when it announced its contract with Nielsen had lapsed.

Taboola (NASDAQ: TBLA) and Paramount Advertising today announced a strategic partnership to launch “Performance Multiplier” — a Paramount-branded solution that underscores TV’s power to augment a ...