Out of nowhere, rapper and longtime sneakerhead Wale quietly unveiled a new Nike basketball shoe at an NBA All-Star event ...

Basketball GOAT Michael Jordan once made his whole security team get a specific tattoo in a bid to test their loyalty and ...

NBA All-Star Game jerseys have had several style changes since the game's inception in 1951. Here are some special designs ...

Nike (NYSE:NKE) is celebrating the 40th anniversary of the Jordan Brand this weekend with a highly anticipated release of the Air Jordan 1 '85 Bred, featuring the original style colorway of the iconic ...

Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more ...

Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

Rapper sides with Dennis Rodman over his claim that Travis Scott copied his idea of the backward swoosh for his sneakers ...

Celebrate the 40th anniversary of Michael Jordan's first NBA Slam Dunk Contest, here's where to pick up a pair online.

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

This week’s best ads blend cinematic ambition with cultural cachet. McDonald’s lets fans ‘Order Like Stormzy,’ The Last Crescendo turns a boxing rivalry into an opera-worthy spectacle and Jordan Brand ...

The Pheonix Mercury have made waves in the WNBA by signing Latvia's Kitija Laksa on a contract surpassing that of even the Indiana Fever's Caitlin Clark, who is the reigning Rookie ...