For the first time ever, the Nike Kobe 6 Protro is dropping in the "Sail" or "All-Star 2.0" colorway. Below is everything athletes and fans must know about the basketball shoes. The Nike Kobe 6 ...

Every year, footwear companies showcase the best they have to offer on basketball's biggest stage. However, NIKE Inc. has already set the bar high with its newly announced plans to dominate the ...

The NBA Finals MVP said his conflict with Nike is intertwined with bigger issues he has with the sneaker industry and "shoe politics." "I think sneaker industries, and I’ve said this before ...

In anticipation of NBA All-Star Weekend, Nike released the 'Black Label' collection featuring some of the brand's most popular basketball shoes. The collection is aimed at honoring NBA All-Star ...

A’ja Wilson and Cameron Brink both showcased fashionable looks while at the NBA Paris Games on Saturday night. Sitting courtside, Wilson opted for a pair of lime green Nike Air Force 1s ...

and a half dozen Nike-sponsored basketball stars across the National Basketball Association and Women's National Basketball Association. Per the plans, the athletes' likenesses will be displayed ...

LeBron has also been at the forefront of Nike Basketball for the last decade, amassing the most expansive signature sneaker collection on second to his Airness himself, Michael Jordan. LeBron’s ...

sporting purple Nike sneakers and holding a basketball. In the caption, she wrote, “You’ll be told you can’t do it. So do it anyway.” Her message supports the broader effort to elevate ...

With the entire basketball world buzzing about Luka's arrival in LA, Nike is capitalizing on the hype by making his signature shoes more accessible. It's a win-win: fans get a chance to snag a ...

Phoenix Suns star Devin Booker released his new Nike Book 1s "Forrest Gump" shoe ... Highlights and results NBA power rankings: Red-hot Denver Nuggets surge into top 5, Houston Rockets continue ...

Follow the NBA Rivals Week action tonight with the latest NBA news, highlights and highlights from around the association. NBA.com Staff Timberwolves 115, Mavericks 114 Suns 108, Nets 84 Pistons ...

Get ready, basketball fans — nearly every NBA team will take the floor on Saturday, giving hoop enthusiasts several hours of entertainment. The Pacers and Spurs will kick off the Saturday slate ...