After winning the WNBA Finals with the New York Liberty, former Oregon Ducks star Sabrina Ionescu is set to grow her brand across the world, announcing an inter ...

Fears didn’t turn 18 until he arrived on campus in Norman. Now he’s projected as a lottery pick in many mock drafts.

Basketball fans have patiently waited for Caitlin Clark's signature shoe since she signed an eight-year, $28 million deal ...

WNBA star A'ja Wilson subtly confirmed her romance with Miami Heat player Bam Adebayo to PEOPLE during NBA All-Star Weekend ...

Luka Dončić’s supermax wasn’t in the cards. It’s been a little over two weeks since the Mavericks shocked the world by ...

Understandably, Jordan is staunch in his loyalty to the brands that have made him a billionaire, with Nike chief among them. The extent to which he champions his endorsement partners is no better ...

Los Angeles Lakers legend Kobe Bryant's latest sneaker will celebrate the passionate fandom he had for the Los Angeles ...

Basketball fans with deep pockets can rent Michael Jordan 's stunning former mansion during March Madness for a hefty price - ...

In yet another shrewd move, Kim Kardashian is teaming up with Nike to launched a new brand: NikeSKIMS.

AJ Dybantsa, a five-star recruit and top high school basketball prospect, has already made a name for himself in the NIL ...

The Aces continued to shape their camp roster with the signing of former WNBA draft pick Elena Tsineke to a contract.