Before he represents the Milwaukee Bucks in the NBA Slam Dunk Contest, Andre Jackson Jr. has signed a shoe deal with Adidas.

For any professional basketball player, having a signature shoe is the ultimate achievement, a symbol of recognition and ...

The Caitlin Clark marketing phenomenon has officially made its mark in Chicago, stirring up the already intense rivalry between Clark and Angel Reese. Nike unveiled a new billboard ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

"Fashion, style, sneakers and culture all move in a cycle, and it's time for basketball shoes to come back into the forefront ...

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.

The Oklahoma City Thunder have seen superstar Shai Gilgeous-Alexander launch his new signature shoe wiht converse, everything ...

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Nike unveiled a Caitlin Clark billboard in Chicago this week that it is located just 3.5 miles away from Angel Reese's home ...

The fashion industry and the NBA have never been more in step than they are right now, but many players clothing lines are still overlooked.

Vergara had previously designed Iverson-inspired cleats during last season’s playoffs for San Francisco 49ers wideout Ray-Ray ...

As he prepares to secure his spot in the Hall of Fame, Carmelo Anthony is, in many ways, just getting started.