The Desk on MSN

Sacramento PBS station KVIE launches third multicast channel

KVIE's third multicast channel, called KVIE 3, includes programming from Create and World Channel.— This story first appears ...
The Desk

Versant inks Free TV Networks distribution deal with Paramount, Sling

Two Versant-owned multicast networks are now on CBS-owned stations across the country, and a streaming channel is now offered ...
The Desk on MSN

Paramount ends Fave TV, replaces feeds with Versant multicast networks

Paramount has quietly pulled the plug on Fave TV, its multicast network that served as a barker channel for programming found on its streaming apps.This story first appears at TheDesk.net, a premium ...
Streaming Media Magazine

Could Multicast ABR Really Have Saved the Paul/Tyson Fight?

When Netflix streamed the Paul/Tyson fight to a record-breaking 65 million simultaneous viewers, it wasn’t all smooth sailing. Many viewers were left frustrated by buffering, freezes, and audio-sync ...
Streaming Media Magazine

Can Multicast Level Up Live Sports Streaming to Parity With Broadcast?

Live sports streaming offers offers unparalleled potential for interactivity and personalization, but for peak events like Netflix’s Tyson-Paul fight (or just outside the sports world, this year’s ...
MarketersMEDIA Newsroom

Multicasting vs Paid Ads: Media Strobe 2026 Marketing Guide Just Released

Media Strobe releases 2026 Marketing Guide positioning multicasting through their MultiCast tool as a strategic alternative ...