Stars are not participating for fear of being “turned into a meme” and there is little imagination in the dunk attempts.

Nike ( NYSE: NKE) is celebrating the 40th anniversary of the Jordan Brand this weekend with a highly anticipated release of ...

Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more ...

Angel Reese sets herself a mammoth target to accomplish in her WNBA career as the 22-year-old Chicago Sky star reveals she wants to be the first billionaire to come out of women's ...

The first truly iconic All-Star Weekend sneaker moment came in 1985, when a rookie Michael Jordan competed in the Slam Dunk ...

David Beckham's company's has filed an application to have his name trademarked in Russia despite the former footballer's ...

Jordan Brand, for their part, knows what they have with the Bred and they always have. The shoe only comes back around every ...

Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on ...

The Sinners star once told GQ he intended to spend his 20s doing pedal-to-the-floor work, then reevaluate. But at 38, he’s ...

When he was in his 20s, Jordan told GQ he'd rest when he hit 30. But at 38, he's still seeking out new challenges. What keeps ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Between Tool Shaq (Home Depot), Shaq-A-Licious (Hershey’s), Shaqtin’ A Fool (TNT) and Shaquille O’Deal (Klarna) — and that’s just the tip of the Shaq-berg — the most visible brand in the NBA is 7-foot ...