When it comes to chain restaurant food, the terms "fast" and "fresh" might seem at odds. However, there's a clever way to get a fresh burger at McDonald's.

In the competitive world of fast food, chains constantly fight to capture consumers' attention with new and appealing ...

McDonald's Turns Heads With Surprising New Menu Item originally appeared on Parade. McDonald's has always found a way to ...

Handheld menu items featuring chicken strips are seeing an uptick in introductions across foodservice menus. Yum! Brands subsidiary Taco Bell has built off the launch of its chicken nuggets with a ...

Either way, nothing is more irresistible than crispy chicken, and Taco Bell is determined to make its version the best on the ...

Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun—this iconic jingle describes fast ...

If McDonald’s ever doubted it needed to bring back the Snack Wrap, consider this: Nine years after the fast-food powerhouse ...

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.