WASHINGTON (AP) — When Meghan Sells heads to Providence Park to watch Oregon’s professional women’s soccer team, she finds herself among a fairly mixed crowd — groups of young women, dads bringing ...

Forbes contributors publish independent expert analyses and insights. I cover the business of women’s sports and gender equity in sports. Jul 30, 2025, 04:26pm EDT Sarah Spain, Ann Miller, Lisa ...

The business of women’s sports has boomed over the past several years. A number of converging factors, from social media to analytics to growing audiences, have benefitted the business of women’s ...

CLEVELAND, Ohio— The Cleveland Clinic has established the Women’s Integrated Sports, Exercise and Research (WISER) center, a comprehensive center that focuses on injury prevention, performance, ...

The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...

Women’s sports are having a major moment, and these valuations show just how much the landscape has changed in a short time. From the WNBA to global soccer giants, these teams listed by Forbes are ...

The boom coincides with the soaring viewership and popularity of professional and college women’s sports. The number of bars in the United States dedicated to showing women’s sports is expected to ...