Los Angeles Lakers guard Luka Doncic debuted an unreleased purple colorway of the Jordan Luka 4 against the Boston Celtics.

In addition to the ad, there also was Dončić’s sneaker debut. Dončić wore his new Jordan Luka 4 signature shoe in Tuesday’s game. The Jordan Brand-Dončić takeover continued late Tuesday ...

In anticipation for the game, Jordan Brand released a new advertisement, showing someone (presumed to be Doncic) swapping the license plates on Luka Doncic's cherished Regera sports car from a ...

A new Jordan Brand advertisement features new Los Angeles Lakers superstar Luka Dončić officially moving on from his Dallas Mavericks days. The ad shows Dončić (or an actor playing Dončić ...

In anticipation of Tuesday night's highly awaited matchup between the Los Angeles Lakers and the Dallas Mavericks, Jordan Brand has unveiled a compelling new advertisement featuring Luka Dončić.

Other pictures showed him in both white and purple Lakers jerseys, along with his signature Jordan Luka 4 sneakers. Despite having no caption, Doncic’s post drew a flood of emotional comments.