Nike aired its first Super Bowl ad in 27 years on Sunday as the sports giant attempts to attract more athletes to its ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...

I want to ask you about the Nike “So Win” ad with top female athletes like Caitlin Clark and Jordan Chiles. In some ways, it was like a throwback to some of the ads we’d seen from Nike before. So it ...

Late-night TV legend David Letterman returned to his former stomping grounds at 30 Rockefeller Plaza Monday for a surprise appearance on The Tonight Show Starring Jimmy Fallon. His cameo doubled as a ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Jalen Hurts didn’t just win the Super Bowl—he won the war against his doubters. And Jordan Brand made sure to let everyone know about it.

Philadelphia Eagles quarterback Jalen Hurts made a statement at Super Bowl LIX with his performance and footwear.

Travis Kelce’s presence at Super Bowl LIX is making headlines for his footwear choice during his on-field performance.

Footwear giant Nike (NKE) is going big on a Super Bowl Ad Campaign to win back consumers and create demand. Nike has started ...

Amid the Philadelphia Eagles’ defeat of the Kansas City Chiefs and Kendrick Lamar ‘s triumphant halftime show featuring SZA at the Super Bowl LIX, Nike, Inc. debuted its first Super Bowl ad in 27 ...

Philadelphia Eagles quarterback Jalen Hurts is representing the Jordan Brand for Super Bowl LIX. Hurts was seen wearing the ...