Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

NIKE, Inc. is dominating NBA All-Star Weekend, displaying its dedication to the game with exclusive events, exhibitions and product drops across its ...

and product drops across its industry-defining portfolio of Nike, Jordan Brand, and Converse. Drawing on their distinct legacies in basketball performance, innovation, and culture, the three ...

For the first time in his career, Orlando Magic forward Paolo Banchero will soon have a sneaker with his logo publicly ...

The Air Jordan 12 stands out as one of the most iconic silhouettes of the Jordan Brand, and sneaker enthusiasts are always on the lookout for new colorways.

Jordan Brand is teaming up with NBA star Paolo Banchero to release a special edition of Paolo Banchero x Jordan Heir “Seattle ...

"When it comes to the Super Bowl, you’re given the opportunity to have your work be seen in the biggest stage possible," ...

Super Bowl screen after a 27-year hiatus, but rather than continue to air the “You Can’t Ban Greatness” Jordan Brand ...

Overall, Nike is a dominating force in the footwear and sports apparel industry. Air Jordan is a significant help to the company's bottom line, as it brought in over $5 billion alone in 2022. However, ...

In an unprecedented move that has sent shockwaves through college basketball, M. Jordan has reportedly decided to move his ...

Jayson Tatum's new Jordan Tatum 3 "Blueprint" is almost here! Check our Sneakers news for more upcoming releases and breaking ...