Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

In celebration of NBA All-Star Weekend and their 40th anniversary, Jordan Brand put on a unique drone show in the Bay Area on ...

Jordan Brand enlisted its signature athletes and entertainers for its "Greatness is Unbannable" campaign video launched ...

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

Jordan Brand is teaming up with NBA star Paolo Banchero to release a special edition of Paolo Banchero x Jordan Heir “Seattle ...

In case you’re not aware of the story, the NBA was a much different place back in 1985 when Michael Jordan and Nike ...

Jordan Brand celebrated its 40th anniversary with a spectacular drone show over the Bay Bridge in San Francisco.

Jordan Brand is celebrating Paolo Banchero’s journey from Seattle to the NBA with a special Player Edition of the Heir Series ...

NBA 2K’s official X handle recently dropped a bombshell that Jordan Brand got BANNED in NBA 2K25 due to reasons beyond their control. Sneakerheads and gamers were rocked by the statement.

JALEN HURTS – Michael Jordan’s legacy transcends basketball—it’s woven into sports, music, fashion, and pop culture like no other athlete’s influence. To celebrate 40 years of Air Jordan dominance, ...