Nike (NYSE:NKE) is celebrating the 40th anniversary of the Jordan Brand this weekend with a highly anticipated release of the Air Jordan 1 '85 Bred, featuring the original style colorway of the iconic ...

The Ball brothers have been in the spotlight since their high school days, as LaVar's sons are now each stars on their own ...

Michael Jordan is infamous for taking things personally. The NBA great’s revelation on Netflix series ‘The Last Dance’ that he would invent perceived slights from opponents in ...

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

This week’s best ads blend cinematic ambition with cultural cachet. McDonald’s lets fans ‘Order Like Stormzy,’ The Last Crescendo turns a boxing rivalry into an opera-worthy spectacle and Jordan Brand ...

Michael Jordan’s 23XI Racing Could Doom the Charter System as NASCAR's legal battle intensifies, threatening team stability ...

In celebration of NBA All-Star Weekend and their 40th anniversary, Jordan Brand put on a unique drone show in the Bay Area on ...

Jordan Brand celebrated its 40th anniversary with a spectacular drone show over the Bay Bridge in San Francisco.

The fashion industry and the NBA have never been more in step than they are right now, but many players clothing lines are still overlooked.

Keep it simple with the Michigan Wolverines Jordan Brand On-Court Basketball T-Shirt [$26.99], or go all out and show your ...

As he prepares to secure his spot in the Hall of Fame, Carmelo Anthony is, in many ways, just getting started.