As lead generation shifts from a numbers games to something more nuanced, marketers explain why it’s important to think about “more than pipeline”.

We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

Traffic-starved pubs are hopeful their audience data will fuel advertising’s automated future – if only they can wrest ...

If there’s one thing the internet never gets tired of, it’s a good old-fashioned crossover couple—two characters who make ...