Many social network users have already made a purchase on the recommendation of an influencer. Most of the time, we don't even question the reliability of the advice given. Behind the perfectly edited ...

For the last few years in my Nieman Lab predictions, I’ve discussed the convergence of journalists and influencers. But if influencers are becoming journalists and journalists are becoming influencers ...

Influencer marketing is one of the most popular strategies brands use to reach their target audiences and promote their products. For example, Fenty Beauty collaborated with influencers like Jackie ...