PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Want to curl your strands but only have a straightener to hand? The tool is surprisingly versatile once you know the knack.

Looking put-together doesn't have to mean spending hours in front of the mirror. The right hairstyle can transform your ...

British wardrobes are shifting as chilly mornings demand layers that flex for school runs, commutes and late-night plans.

Black hair shows are where culture, creativity, and curls made history...and still slay today.

Owls have always amazed people. With their big eyes and unique way of moving, they look calm and mysterious. In India and ...

Autumn laundry returns with thicker knits and tighter budgets, and many households see favourite jumpers sag before winter bites. Across the country, ...

Choosing the right gift for the leading lady (or ladies) in your life can look different for every person: no gift is ...

The Christensen Arms Evoke is a relief to hunters on a budget who don’t want to compromise on basic functionality. It is a ...

Below, the experts weigh in on some of the pieces stolen in the heist.

For those wanting to splurge a bit more, Argos has cut the price of the Shark SpeedStyle Pro 3-in-1 Straight & Wavy Hair ...

When the invite is set and the countdown begins, your styling routine should be swift, secure, and camera-ready. The key is a ...