Today, I'm showing you how to take your natural hair from curly to straight with ease! Plus, we’ll have a little chit-chat ...

There’s something magical about long hair, it’s your built-in accessory, your canvas for experimentation, and your personal ...

Get the most from your low porosity hair treatment with easy tips, deep conditioning hacks, and expert care tricks for ...

From fine hair to curls, our editors tested Olaplex’s new Weightless and Rich Hydration Masks. The results? Major shine, zero heaviness.

When it comes, comes to changing your style few things, things make a statement as easily as a wig. Among a bunch of shades ...

While expert-loved shampoos and scalp serums can greatly enhance volume and manageability, the best masks for hair growth are worthy additions to any effective care routine. Hardworking formulas from ...

Which hair conditioners are best? Your shampoo can help remove pollutants, flakes and oil from your hair, but you need conditioner to help make your hair look its best. Hair conditioner moisturizes ...

Korean shampoos tend to emphasize scalp health and barrier balance, more so than many Western formulas,” says dermatologist ...

Now that sweater weather has officially set in, it’s time to give your hair color a seasonal refresh to go with the season.

Rama Duwaji’s bob is proof that the simplest haircut can be the most modern, a precision-cut silhouette that reads both ...

FEELING tired just about all the time? It’s not exactly surprising when it’s so cold and miserable outside. It’s easy to idly ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...