Google is launching a new opt-in feature in the U.S. that lets Google Wallet and Pay use your purchase history and stored ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax ...

This was originally published in the Artificial Intelligencer newsletter, which is issued every Wednesday. Sign up here to ...

Google’s sell-side programmatic platform at the heart of its antitrust case just made some upgrades, including direct buying and AI publisher tools.

On Thursday, Google gave advertisers increased transparency and data in Performance Max by introducing "channel performance" across Google's channels and search partners. The move addresses opening ...

Trusted by leading brands across retail, finance, pharma, travel, and technology, Adthena combines cutting-edge technology with a world-class team of experts. This partnership helps customers ...

Luckily, Inc.’s annual Power Partners list highlights the best-in-class companies that focus on advertising and marketing so ...

Around the world, news organizations are rethinking their models to build resilience, strengthen audience relationships, and invest in the tools that ...

Google’s VP of Product for Google Search confirmed that PR activities may be helpful for ranking better in certain contexts and offered an explanation of how AI search works and what content creators ...

Our legal system recognizes rehabilitation and second chances; internet search engines do not. Must we be forever defined by ...