Add Yahoo as a preferred source to see more of our stories on Google. KANSAS CITY, Mo. — The term “brain rot” and “iPad kids” are now the trends with Gen Z and Gen Alpha. Recent academic studies ...

KANSAS CITY, Mo. — The term “brain rot” and “iPad kids” are now the trends with Gen Z and Gen Alpha. Recent academic studies define brain rot as a state of reduced cognitive performance, poor ...

Recent academic studies define brain rot as a state of reduced cognitive performance, poor concentration and mental fatigue caused by overconsuming low-quality, short-form digital content like TikTok, ...

Is Gen Z finally logging off? Over the past few years, several studies have confirmed that Gen Z consumes more social media content than any other generation. But some youngsters born into the digital ...

“Challenges with memory and thinking have emerged as a leading health issue reported by U.S. adults,” associate professor of neurology Adam de Havenon of the Yale School of Medicine has reported. A ...

Researchers created a "Brainrot Index" to rank U.S. states by levels of digital overstimulation. "Brainrot," the 2024 Oxford Word of the Year, describes diminished cognitive function from excessive ...

Parents are starting to pass on ultra-processed snacks and reach for options with simpler ingredient lists — often influenced by what their kids want to see on the label. Stacey Leasca is an ...

We all thought we were the coolest kids on the block once upon a time, but in truth, every generation develops its own habits without realizing how quickly they’ll look outdated. What feels normal or ...

Have you noticed the junk-food aisle at your local grocery store is looking a little, well, funky lately? Blame the youngest generations of shoppers. One of the most consequential changes is that ...

The functional food and beverage market is booming. What was once considered niche has exploded into a full-blown global movement, with momentum building in every market. Now valued at more than ...

Gracenote, the content intelligence business unit of Nielsen, has examined how AI is changing the ways people find and watch entertainment content in a report titled TV Search and Discovery in the AI ...