Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...

Over the course of its existence, the Ford F-150 Lightning’s price has changed countless times, with the base price rising from $39,990 when launched to as much as $59,974, then falling back down to ...

Ford Motor executives are reported to be in discussions to kill the all-electric pickup. Experts say they expect many ...

Previously likened by executives to the Model T for how revolutionary the truck was expected to be, the Lightning has missed ...

Ford brought the F-150 Lightning to the market in 2022 and was hoping it would be the right truck at the right time. Now, it is considering retiring it ...

Ford is reportedly considering pulling the plug on its flagship electric pickup, the F-150 Lightning. The Wall Street Journal ...

Texas truck buyers have shown reluctance to trade their gas-powered pickups for EVs. The Lightning starts at $54,780, with ...

Ford is debating whether to discontinue the all-electric version of its bestselling F-150 pickup – a move that would mark a ...

Ford seems to be having a hard time moving F-150 Lightning pickups off of dealer lots. As impressive as the Lightning is, the Blue Oval isn’t selling as many as it had originally hoped, and the proof ...

This week, Ford announced updated pricing for the 2024 Ford F-150 Lightning pickup, which in the case of most versions, has become more expensive. Another thing is that the number of versions has been ...