DTC portals for drugs are a solution to a problem that wouldn’t exist if insurer coverage were better. The most acute issue ...

Direct-to-consumer advertising (DTCA) of prescription medicines is a marketing practice by which pharmaceutical manufacturers communicate drug information directly to patients rather than through ...

Under the FDA’s proposal, a drug would be deemed misbranded if a DTC advertisement for the product “lacks fair balance and creates a misleading impression regarding FDA approval, the scope of the ...

While most of us are not salesmen by profession, most of us are selling in some way. When I was in private practice, we were extremely attentive to our patients and to our referring physicians. Of ...

India’s regulators are tightening oversight as obesity drug makers race to shape demand in the country’s emerging weight-loss ...

The "direct-to" channel was a hot topic at the Asembia specialty pharmacy meeting this week in Las Vegas. The drug supply ...

Direct-to-consumer (DTC) prescription drug advertisements for HIV anti-retrovirals are controversial and have been criticized in the past for including deceptive images and underplaying HIV drug ...

U.S. Food and Drug Administration "enforcement in the social media space has historically been somewhat limited, but recent activity suggests that the FDA is taking a closer look at how pharmaceutical ...

In branding, marketing, and advertising, imagery is everything. It's not just what you say that matters. It's just as important what shows up on the screen and what the people who see it are meant to ...

Eli Lilly halted its obesity awareness campaign in India. The nation's drug regulator cautioned the company about potential ...

Obesity may have met its match in GLP-1 receptor agonists. However, the role of gastroenterologists in obesity management and ...

ROCHESTER, N.Y. — The Trump administration released its 2026 Economic Report this week, outlining achievements from the past year and goals for the future, but the U.S. Chamber of Commerce quickly ...