At the Hebrew University Business School, Dover combines data science, psychology, and physics to reveal how information ...

Big data, artificial intelligence and advanced pricing algorithms make it easier than ever for companies to fine-tune prices for individual products to closely reflect their unique value and cost. The ...

TikTok challenges have become one of the platform's defining features, turning short-form videos into global cultural moments. From dance trends and lip-syncs to social awareness campaigns, these ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

ABSTRACT: The growing fascination with the Metaverse’s marketing possibilities, including its impact on consumer behavior, is evident. Researchers in the field have found deficiencies in comprehending ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Consumer behavior is undergoing a massive shift as generative AI ...

Discover how behavioral economics examines psychological influences on economic decision-making, diverging from traditional ...

Welcome to Generational Breakdown, a series where we explore consumer behaviour across all living generations to get a better idea of how they are buying luxury in 2025. In reality, though, this ...

Shoppers and brands now operate according to completely new principles in a consumer environment that is undergoing rapid transformation. Market changes have created a dramatic shift in how people ...