Piyush Pandey’s 1994 Cadbury Dairy Milk ad redefined Indian advertising. It turned Shimona Rashi into the nation’s sweetheart — long before viral campaigns had hashtags.

The 2024 WARC Effective 100 rankings has seen two campaigns from Asia Pacific take the top two spots globally for effectiveness. 'Shah Rukh Khan-My-Ad' by Ogilvy Mumbai and Wavemaker Mumbai for ...

Piyush Pandey, the legendary adman, who died in Mumbai on Friday at the age of 70, shaped the way India looked at, and enjoyed, chocolate, and not just for kids.

Piyush Pandey, the legend who changed India’s advertising landscape, died on Friday morning at the age of 70. Born in Jaipur ...

Piyush Pandey wanted someone with a "girl next-door" vibe, not a glamorous model or professional dancer, and finally picked Shimona Rashi for the Cadbury campaign.