Wicked: For Good shows Hollywood box office records can be smashed by a familiar melody sung loudly, together, in the dark.

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If studios know how to do one thing, it's stretch a franchise — even if it means making a cartoon out of a pretty adult film.

Marcus Theatres, a Wisconsin company, began in 1935 when founder Ben Marcus opened the Campus Theatre in Ripon.

The film's director and actors share insight with TODAY.com about the real-life rental family business in Japan.