L'Oreal's latest mascara has everything you could need: a wand that lifts and separates the lashes, three different colorways ...

With the help of over 340 women, the Good Housekeeping Institute tested the best waterproof mascaras on the market. Shop our ...

Tubing mascara is a great choice for anyone that wants to avoid mascara that smudges. We put 14 tubing mascaras to the test and found one clear winner.

Keep scrolling to shop the 8 best mascaras that won't smudge, run, or flake—all on Amazon, all shopper-approved. Shoppers Say ...

While vegan-friendly and cruelty-free skincare may be a top priority for welfare-conscious shoppers, not all ethical products ...

Mark your diaries and get out the credit card as the much-anticipated Amazon Big Deal Days returns next week, running from ...

Selena Gomez put on a radiant display in an eye-catching look as she attended the 2025 Rare Impact Fund Benefit in Los ...

Demand for liquid blush keeps rising, according to sales reports, and its formulas keep getting better, too. The best liquid ...

I’ve found the best drugstore makeup products that rival high-end brands - Whether it’s concealer, lip liner, or a primer, ...

Get a 40-pack of the small patches from Amazon for $8.49+ (also available as a pack of 24, 80, 200, and 300). And check out ...

Eyeliner actually becomes more important as we age,” says pro makeup artist Stevi Christine. Shop Vogue’s favorite formulas ...

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to ...