Anthony Edwards and Adidas will launch the Adidas AE 1 as football cleats, coming next summer as part of their newest ...

The Swoosh's best challenger to the Samba and other premium lifestyle sneakers is now a better bargain than ever.

The CEO of Fanatics sat down with Boardroom’s Rich Kleiman to discuss the evolution of the sports merchandise company including big brand and league partnership deals, how failures have changed the ...

Bikkembergs aims for revitalization and expansion, leveraging football trends and a sneaker collaboration with Gosha Rubchinskiy to target a younger audience.

In a celebration of Wimbledon heritage and iconic sportswear, adidas unveils The London Originals Collection ahead of the ...

In the 2025/26 season, we're producing two magnificent matchday programmes, as well as pin badges and an official handbook ...

Adidas launched its "You Got This" campaign featuring Lionel Messi and Patrick Mahomes in a playful treadmill challenge. The campaign, which launched June 12, 2025, emphasizes the power of support and ...

Arguably the world's most recognisable luxury clothing brand and European football's most celebrated club have joined forces ...

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...

Between 2019 and 2023, Adidas was the only major sports brand to see a drop in global market share. As big running brands ...

In addition to her work on the Adios sneaker, Grace Wales Bonner has also played a pivotal role in bringing other Adidas ...

The Amazfit Helio Strap HYROX Edition is purpose-built for elite athletes who compete at the pinnacle of fitness—the HYROX ...