Mexican holiday Cinco de Mayo is on Monday – and brands are ready to fiesta. From Hornitos’ Mex Gala (yes, Cinco de Mayo is ...

The sports and energy beverage brand cofounded by YouTubers Logan Paul and KSI was launched in 2022. Prime’s sports drink, ...

WPP media arm to change name as part of ongoing restructure.

Adopting a more laid back online persona is a potentially rewarding, but risky strategy for capturing Gen Z's attention, says Taylor Strategy’s Mar Gonzalez. Forget polished brand statements. Today's ...

It’s a perennial topic that regularly raises its head in newsrooms and among PR teams throughout the country. The power dynamic between journalists and PR professionals has changed over the years.

The firm is launching a senior advisory council on Tuesday, also bringing on Republican strategist and Trump official Jim ...

Churrobon is ‘the antithesis of Cinnabon, an edgy and dark character,’ said a Cinnabon spokesperson.

Deitelzweig explains why the new office is essential to the renewal of cities but has to provide more than lobbies with expanses of white marble to attract tenants.

The generation’s chronically online nature, mental health acuity and ability to lead with empathy is a professional strength, ...

The holding company CEO asserts more time in-office will make WPP a "stronger company in five years' time." ...