Not long ago,the following sentence would have sounded like a consultant’s fever dream: In 2026, digital advertising spend in ...

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Lilly’s Start How You Can campaign featuring Caitlin Clark reframes movement as a low-stakes first step toward better health, ...

Kennedy's health officials explored U.S. ban of some widely used antidepressants; Kennedy doubles down on overly broad ...

Point of care compan (HMN) announced Thursday morning that it has acquired D+R Lathian, a digital healthcare marketing firm ...

Pierre Fabre Pharmaceuticals and Atara Biotherapeutics, makers of the drug called Ebvallo, said that a meeting held in late ...

The agency veteran — co-founder of Area 23 and former CCO of IPG Health — wasn't looking for a new job. Then he got a call.

VP of global ad sales Alan Moss details how the marriage of live sports and new ad tech tools helps brands navigate media ...

Merck is tapping a number of baseball ambassadors to support its cardiovascular awareness push, including former World Series ...

The FDA’s recent crackdown on DTC ads makes each influencer campaign a unique balancing act. To make things more complicated, ...

Patient perceptions of pharma remain stable; Hantavirus-hit cruise ship to head soon to Spain after three people evacuated; ...