The news, dropping a week out from Cannes Lions, follows recent moves such as rebranding GroupM to WPP Media and acquiring ...

Lipton Hard Iced Tea, which is brewed by FIFCO USA through a licensing agreement with PepsiCo , isn’t the only brand focusing ...

A separate effort aimed at an African-American audience keys in on how fuel savings can lead to perks like valet parking and “egg money.” ...

In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are ...