The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel ...

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York.

A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are ...

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaiʻi with his cat, on a Roblox ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

The brand is looking to boost membership acquisition and loyalty amid stiffer competition and plans to open dozens of new ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...