Propolis AI is a first to market specialist AI layer built into the multi award winning Propolis platform. Powered by more than 20 years of B2B Marketing intelligence, proprietary content, expert ...

Discover why ghost revenue happens, how CEOs miss marketing's role in growth, and what B2B marketers can do to make their ...

At The European ABM Forum in Amsterdam, Ingrid Archer and Robert Norum presented a framework that challenges how most B2B organisations think about account-based marketing (ABM). Here is what it means ...

The 2026 B2B Marketing Forecast from Propolis and B2B Marketing is a data-led view of how high-performing tech marketing teams are adapting to tighter budgets, higher performance pressure, and rapid ...

Nearly half of UK economic output comes from B2B activity; yet, it rarely gets the attention it deserves. B2B Nations makes the case that the UK’s most globally competitive sectors are not hidden at ...

Account-based marketing platform Demandbase has announced its acquisition of both sales and marketing intelligence provider InsideView and technographic data and intelligence provider, DemandMatrix.

Following the release of our 2026 US Agencies Benchmarking Report, we’re spotlighting the top B2B brand marketing agencies across the region. From the agencies earning the highest gross income to ...

Some of the world’s biggest company names are abbreviations: think IBM, NBC, ABC, CBS, CNN and many others. These are abbreviations that have stood the test of time and are meaningful in their own ...

This viewpoint is shaped by insights taken from shortlisted entries in the 2025 B2B Marketing Awards. Evaluated by over 100 independent, client-side judges through a rigorous two-stage process, the ...

Our US Agencies Benchmarking Report was released just a few weeks ago and it is filled to the brim with interesting insights into the B2B landscape. And if you’re on the hunt to find out which ...

Inspired by Forrester’s recent 2026 predictions, I wanted to reflect on what we’re seeing at Green Hat and share my own view on what will define B2B growth next year in APAC. In 2026, I believe B2B ...

With rapidly shifting buyer expectations and increasing competition, B2B marketers must operate with precision and foresight. Adam Preis, Director of Product Solution Marketing, Ping Identity, and a ...