Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations.

OpenAI and other LLM companies must slow down, respect content creators and work with industry stakeholders if they want to build sustainable advertising businesses.

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

AI is changing how people discover brands. The right advertising solutions partner can help brands prepare for what comes next.

Every week, Ad Age spotlights the most important job moves across advertising, marketing, media and tech. From agency shakeups to brand-side appointments, here are the leadership changes shaping ...

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Entries in the Ad Age Encyclopedia may use AI-assisted tools to summarize and structure insights from Ad Age’s original reporting. All entries are based solely on Ad Age content and are reviewed by ...

Media mix modeling (MMM) is a statistical analysis technique that estimates the impact of various marketing and media channels on business outcomes such as sales or brand awareness. It uses historical ...

From agency of record (AOR) to media mix modeling (MMM) to zero-click search, the ever-expanding Ad Age Encyclopedia of Marketing is here to help you decode key industry terms and jargon.

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. Staying current is easy with newsletters delivered straight to your ...

A live-action snow-globe spot anchors Coke’s holiday campaign, alongside another new AI take on “Holidays Are Coming.” ...

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.