Nielsen, a global leader in audience measurement, data and media intelligence, today announced the results of its co-viewing ...

Through this data integration, Nielsen and Triton Digital are providing enhanced visibility, accessibility and utility of ...

Explore Star Wars streaming data for May 4th. See how Andor and The Mandalorian drive engagement across generations based on ...

NEW YORK – October 9, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced the release of The Marketing ROI Blueprint: Unlocking the full value of marketing ...

The streaming industry is coming full circle. Compared with its subscription-focused beginnings, ad-supported services and scheduled, live programming have grown more prevalent this year. The growth ...

Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast Programs for Asian American Viewers Were Sports Events in 2025 K-Pop Demon Hunters delivered 20.5 billion minutes of ...

Asian talent, stories and culture are taking center stage, and driving real engagement across U.S. audiences.

The rise of digital platforms and streaming services like Netflix, YouTube, and TikTok has revolutionized content consumption by offering on-demand entertainment that fits our mobile lifestyles. While ...

Top New Original – Comedy Running Point Netflix 5.1 billion Top New Original – Unscripted Sean Combs: The Reckoning Netflix 4.8 billion Nielsen’s streaming insights for 2025 also revealed that ...

Weinberg recently led brand strategy for Amazon Prime Video, with prior marketing strategy experience at Starbucks, Nike, Mattel, and Disney NEW YORK – September 30, 2025 – Nielsen, the global leader ...