Keurig Dr Pepper Stock Tumbles After Deal to Buy Peet’s Coffee Parent. Here’s Why. Keurig Dr Pepper plans to acquire Dutch tea and coffee giant JDE Peet’s and then split into two public companies. So far, investors don’t seem to be warming up to the idea.

When the acquisition is complete, the company plans to split into two separate companies, one focused on coffee and the other focused on beverages, including Dr Pepper, Canada Dry, 7Up and energy drinks.

Keurig Dr Pepper ( KDP -11.34%), a beverage conglomerate built on acquisitions, announced its latest purchase on Monday -- and investors weren't too happy to hear the news. Assertively trading out of the company's stock, they left it with an over 11% loss on the day. By comparison, the S&P 500 index did well with its 0.4% decrease.